<aside> ⚠️ READ THIS FIRST: This crash course is about permission-based email marketing (meaning, ****sending emails to people who opted in to newsletters and gave their consent to receive communications/promotions). This is NOT about “cold emails” or “cold email lead generation”, which is more about sales prospecting (a very profitable, but completely different, topic for another day.)

</aside>

Let’s start with an objective look at the facts:

<aside> 💡 Here’s what you should know:

• There’s 4.3 BILLION email users in the world. (Source: ****Statista) That’s half of the world’s population, and more than any social media platform, meaning that email marketing is here to stay.
• Email returns $42 per $1 spent on average. (Source: Litmus)
• 99% of email users check their inbox DAILY, even as high as 20 times per day! (Source: OptinMonster) </aside>

TL;DR:

Email marketing IS the MOST profitable, active, and personal marketing channel we have on Earth.

So if you’re not doing email marketing right now, you are leaving SERIOUS money on the table.

How It Usually Works

Process

The Opportunity

Facts

Email Marketing Laws

Laws