Emails aren’t just about making sales. These 7 metrics give insights into your performance and how your audience is responding.

7 Important Email Metrics

(1) Open Rate

(2) Click-Through Rate (CTR)

(3) Conversion Rate

(4) Bounce Rate

(5) Unsubscribe Rate

(6) List Growth Rate

(7) Spam Complaint Rate

How do you improve these metrics?

Improving Open Rates

Improving CTR

Improving Conversion Rates

Reducing Bounce Rates

Reducing Unsubscribe Rates

Improving List Growth Rates