<aside> 💡 TIP: Come back to this section if you stumble upon a term that you don’t know or forgot while reading the other modules.

</aside>

Here’s 15 common email marketing definitions you should know:

(1) Email Service Provider (ESP)

(2) Email Deliverability

(3) Email List

(4) Lead Magnet

(5) Landing Page

(6) Opt-In Form

(7) Traffic

(8) Conversion Rate

(9) Subject Line

(10) Call-To-Action (CTA)

(11) Campaigns

(12) Automations/Sequences

(13) Tags

(14) Segments/Segmentation

(15) Key Performance Indicators (KPIs)