Email Copywriting is the skill of writing persuasive emails.

Persuasive emails aren’t just about making sales.

It could be getting the reader to take ANY type of desired action, such as:

• booking a call
• reading a blog post
• watching a YouTube video
• submitting a form

In this context, I’ll give advice on how to do just that by writing ugly, plain-text emails :-)

Before the Email

The Reader

Sender Name

5 Parts Of An Email

1️⃣ Subject Line

2️⃣ Hook