Campaigns are one-off, standalone emails sent to your list.

9-16 emails per month yields the highest ROI (Source: Litmus).

<aside> 💡 Note: Refer to Module 6: Email Copywriting on how to write these emails.

</aside>

Components

• Send Times
• Segments
• Copy
• Design
• Angles
• Offers/Discounts

3 Main Categories

Don’t overthink these. This is just a list of the most common emails you can send.

1️⃣ Promotional

2️⃣ Transactional

3️⃣ Behavioral