Segmentation is the practice of “grouping” subscribers according to shared properties.

In other words…

It’s how you send the right content to the right people at the right time on your list!

• Why we care: It can help you get more email opens, clicks, and ultimately sales.
• How you do that: Track what they’re clicking on, see what they’re buying, make them ‘reply’ with their common problems/interests, have them fill out a form, etc.

Common Segments

You can “segment” (separate) your email list according to the properties or behavior of each subscriber:

Buyers

Non-Buyers

New Subscribers

Engaged

Non-Engaged

Interests

Demographics

How to Track

This just depends on the technical capabilities of your email software/tools.