Email automations, AKA sequences (these terms are used interchangeably), are a logical sequence of automated emails sent to email subscribers depending on which actions they take.

They’re a non-negotiable for any business.

Why?

✅ It runs forever

✅ Costs almost $0 to send

✅ Easily re-use old content

✅ Makes money while you sleep

✅ Builds trust with your audience

Common Automations

Note: These are just examples and don’t include an exhaustive list.

Coaches

Agencies

Ecom Brands

SaaS (Software) Companies

Personal Brands or Course Creators

6 Steps for Writing Email Sequences